Bar keepers Friend
Bar Keepers Friend is a long-time cleaning option for many home/apartment owners. But many college students are not even aware of the product or its benefits. Thus leaving a space not a as clean as it could be if they had Bar Keepers Friend. Hence we beg the question to these students, why isn’t your space at the top cleaning standard? Are you really an adult?
Magazines offer a slower, more intentional browsing experience, allowing this visual to feel immediate and personal—like a quiet reminder left just for the reader.
We chose to include a mix of billboard and transit placements since our target audience is constantly on the move. The addition of a sticky note element adds a sense of depth and dimension, making the ad feel more personal as if it’s a real reminder left in their daily path.
Our target audience represents some of the biggest media consumers, so we developed a series of social posts and reels to meet them where they already are.
This concept would run as a sponsored Instagram or TikTok post, strategically placed where students already spend much of their time scrolling and engaging with relatable content.