Sheenive Stadium Seat
The Sheenive Stadium Seat is one of the top rated Stadium seat cushions on the market right now, but seems to only be getting attention on Amazon. Here, we brought Sheenive to life to emphasize the real-life affects of having to use stadium bleachers.
Our target audience is usually a parent or head of the household and takes care of the mail and in this case, the magazines that come in the mail.
Showcasing these ads in areas where people often take seats would reach our audience and perhaps prompt them to think about their sitting decisions and how they can better protect themselves.
Using instagram as a platform for this allows our consumers to directly order, share, and engage with Sheenive’s social media and products.
Our audience is always on the go, so we wanted to meet them where they are at and feature these ads on billboards that would be placed on highways and interstates as they are traveling to watch their favorite sports teams.